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Content & Growth Agency · Canberra, AU

Not just content.
A system that sells.

Strategy, content, and sourcing — everything your business needs to grow, in one place.

G
CBR
Canberra Based
Content Strategy Social Media Systems Video Production Platform Matrix Brand Sourcing China Account Management Content Strategy Social Media Systems Video Production Platform Matrix Brand Sourcing China Account Management
Helping small businesses across
Beauty · Café · Retail · Personal Brand · E-commerce
01 / THE PROBLEM WE SOLVE

Marketing shouldn't
feel this messy.

What we hear every day
I know I need social media, but I don't know what to post
I've tried doing it myself — nothing actually worked
Agencies feel expensive, slow, and disconnected from my business
I want branded merchandise but local costs are insane
I don't have time to figure it all out myself
What StratG gives you
A clear system: what to say, where to show up, how it drives results
Done-for-you execution — from idea to posting, we handle everything
Direct access to the specialist — no account managers, no handoffs
Cost-efficient brand merchandise sourced directly from China
Consistency without the stress — we run it so you don't have to
02 / WHAT MAKES US DIFFERENT

Not just content.
A system that works.

01 / STRATEGY FIRST
Strategy First
We don't start with content. We start with how your business actually grows — audience, positioning, and the platform mix that makes sense for your goals.
02 / DONE FOR YOU
Done-for-You System
From idea to shooting to posting to optimisation — you don't need to figure anything out. We build and run the full content system for you.
03 / AU + CHINA ADVANTAGE
AU + China Advantage
We bridge two markets — creating content AND producing your brand assets. From short-form video to custom merchandise, we source cost-efficiently from China with zero hassle.
03 / WHAT WE HELP YOU DO

Most agencies stop
at content.
We go further.

Whether you need a full content system or targeted execution — we work directly with you. No layers, no delays.

01
Content Strategy
Audit Positioning Roadmap
No more guessing what to post
02
Content Production
Reels / TikTok Brand video
Product shoots Storytelling
03
Social Media System
Calendar Posting Optimisation
Consistency without the stress
04
Brand Sourcing
Exclusive Service
Custom merch Packaging
China supplier network Cost-efficient
View All Services →
HOW IT WORKS

A simple process.
No confusion.

01 — DISCOVER
Understand
We deep-dive your business, audience, and goals. No assumptions — just clarity.
02 — BUILD
Strategise
We create your content strategy, platform roadmap, and a system built for your growth.
03 — EXECUTE
Create
We shoot, edit, write and publish. Everything, done for you, to brand standard.
04 — OPTIMISE
Refine
We track performance and continuously refine — so results compound over time.
04 / REAL WORK. REAL PROGRESS.

Our work
speaks for itself.

Beauty · Brand Repositioning
Small Beauty Brand — Identity & Content System
Rebuilt brand identity, content direction and posting consistency for a Canberra beauty client. Clearer positioning, stronger engagement.
↑ 3x
Engagement rate
60d
To results
Café · Social Media System
Local Café — Consistency & Visibility
Built a full content calendar and posting system. Result: consistent brand voice, improved local visibility and repeat customer engagement.
↑ 85%
Profile reach
100%
Posting consistency
E-Commerce · Brand Sourcing
Custom Merchandise — China Sourcing & Production
Coordinated direct supplier sourcing, quality control and logistics for a small brand's first custom merchandise run — at 60% less than local quotes.
−60%
vs local cost
4 wks
Turnaround
See All Work →
OUR EXCLUSIVE SERVICE

WANT YOUR OWN
BRANDED
PRODUCTS?

We help you design, source, and produce custom merchandise — without the insane local costs.

Talk to Us About Your Idea →
Direct factory access. We work with trusted manufacturers in China — no middlemen, no inflated costs.
Full service. Supplier communication, quality control, and logistics — all handled.
Built for small business. Low minimums, transparent pricing. We charge 10% of order total — you keep the savings.
Custom merch, packaging, branded gifts — ideal for activations, product launches, and giveaways.
05 / TESTIMONIALS

What it's like to
work with us.

Working with StratG made everything so much clearer. I finally understand what my brand is and what to post — and it actually looks like us now.

A
Client Name
Founder, Beauty Studio, Canberra

The sourcing service saved us thousands. I'd been quoted ridiculous prices locally — StratG found us the same quality product for a fraction of the cost, handled everything start to finish.

B
Client Name
Owner, Retail Brand

Let's build your brand
properly.

No more guessing. No more wasted effort. No more doing it alone.

01 / WHAT WE OFFER

What we actually
help you do.

Every service is built around your specific goals. No packages that don't fit — just the right work, done properly.

We work directly with you — the Studio Director runs every engagement. No account managers, no junior handoffs.

01
Content Strategy
No more guessing what to post.
Brand audit
Audience mapping
Content pillars
90-day roadmap
02
Content Production
Content that actually reflects your brand.
Reels & TikTok
Brand storytelling video
Product photography
Visual direction
03
Social Media System
Consistency without the stress.
Content calendar
Scheduling & posting
Community management
Performance tracking
04
Platform Matrix
Multi-channel presence that amplifies itself.
Instagram
TikTok
LinkedIn
WeChat / International
05
Brand Sourcing
Exclusive
Build your brand beyond content.
Custom merchandise
Branded packaging
China supplier network
QC & logistics
BRAND SOURCING — HOW IT WORKS

WANT YOUR OWN BRANDED PRODUCTS?

We help you design, source, and produce custom merchandise — without the insane local costs. We handle everything: supplier communication, quality control, logistics. You just approve and receive.

Talk to Us About Your Idea →
Direct factory access in China — no inflated middlemen costs.
Full-service coordination — supplier comms, QC, and logistics, all handled.
Transparent pricing — we charge 10% of order total. You keep the savings vs local.
Merch, packaging, branded gifts — ideal for product launches & activations.

Not sure which
service you need?

Let's have a conversation. We'll figure it out together.

02 / OUR WORK

Real work.
Real progress.

Beauty · Brand Repositioning
Small Beauty Brand
Problem: Inconsistent posting, unclear brand voice, no content strategy.

What we did: Full brand audit, content pillar development, visual direction, and posting system build-out.

Result: Clearer positioning, significantly stronger engagement, and a brand that finally looks like the business it is.
↑ 3x
Engagement rate
↑ Brand
Clarity
60d
To results
Café · Social Media System
Local Café
Problem: Sporadic posting, no visual consistency, losing to competitors online.

What we did: Content calendar build, brand photography direction, posting management, and monthly reporting.

Result: Consistent brand presence, improved local discovery, more repeat customer engagement.
↑ 85%
Profile reach
100%
Post consistency
E-Commerce · Brand Sourcing
Custom Merchandise — China Sourcing
Problem: Client wanted branded merchandise for a product launch. Local quotes were 3–4x their budget.

What we did: Sourced 3 competing factories in China, managed samples, QC, and full logistics coordination.

Result: Quality product delivered in 4 weeks at 60% less than the cheapest local quote.
−60%
vs local cost
4 wks
Turnaround
100%
QC pass rate

Want results
like these?

Let's talk about what's possible for your business.

03 / ABOUT US

Built between two markets.
Designed for small business.

Founder & Director
Behind the Studio
GALINA,
Founder & Studio Director

We kept seeing the same problem: small businesses know marketing matters — but don't have the time, system, or clarity to do it properly.

After completing a Master's in Marketing Management at ANU and spending 7+ years across multiple industries, StratG was built to solve exactly that gap.

We combine strategy, content, and execution into one streamlined system. And with direct access to Chinese manufacturing and supplier networks, we offer something no other local agency can — the ability to take your brand from content to physical product, cost-efficiently and seamlessly.

When you work with StratG, you work with the Studio Director. No account managers. No handoffs. Ever.

7+
Years experience
ANU
Master's, Marketing
AU+CN
Dual market reach
Work With Us →
WHAT MAKES STRATG DIFFERENT
01
Strategy-First Thinking
Every engagement starts with understanding how your business grows — not what looks good. Content without strategy is just noise.
02
Dual Market Understanding
Deep fluency in both Australian and Chinese markets — consumer behaviour, platforms, and supplier ecosystems — gives our clients an edge most agencies can't offer.
03
Beyond Visuals
We connect branding with real production. From content strategy to custom merchandise — a fully integrated brand-building capability in one place.
04 / WHAT CLIENTS SAY

Proof in their
words.

Working with StratG made everything so much clearer. I finally understand what my brand is and what to post — and for the first time, it actually sounds like us.

A
Client Name
Founder, Beauty Studio, Canberra

The sourcing service was incredible. I'd been quoted ridiculous prices locally — StratG found the same quality product for a fraction of the cost and handled everything end to end.

B
Client Name
Owner, Retail Brand

Finally, someone who thinks about social media the same way I think about business. No fluff — just clear strategy and content that actually performs.

C
Client Name
CEO, [Brand]

StratG built our platform presence from scratch. The strategy was the piece we'd been missing — everything else followed from that clarity.

D
Client Name
Marketing Manager, [Brand]
05 / FAQ

Frequently
asked.

Do you work with small businesses?
+
Yes — most of our clients are small to medium businesses and founders. We're specifically built for businesses that are ambitious but need the right system to grow their presence effectively, without the cost or complexity of a large agency.
What platforms do you cover?
+
Instagram, TikTok, LinkedIn, Facebook, YouTube Shorts, and WeChat. We adapt content for each channel's native format — not just repurpose the same post everywhere.
How does pricing work?
+
We offer both project-based and monthly retainer structures. Every engagement starts with a free consultation to scope exactly what you need. For brand sourcing, we charge 10% of the total order value — you get the rest of the savings vs local suppliers.
Will I work directly with you?
+
Always. You work directly with the Studio Director — no account managers, no junior handoffs. This is a boutique studio by design, and that direct relationship is central to how we work and why results are consistent.
How quickly can we start?
+
Usually within 2 weeks of confirming scope. We begin with a kick-off session to understand your brand, audience, and goals before building anything.
What exactly is the brand sourcing service?
+
We have direct access to trusted manufacturers in China. We source, sample, quality-check, and coordinate logistics for custom branded merchandise — merch, packaging, promotional items. We charge 10% of total order value. For most clients, even with our fee included, the total cost is 40–60% less than sourcing locally.
04 / INSIGHTS

The StratG
Journal.

Strategy
Why Your Instagram Isn't Growing — And The 3 Things To Fix First
Most accounts plateau not because of the algorithm, but because their strategy never had a foundation. Here's where to start.
Coming soon · 5 min read
Platform
TikTok vs Instagram in 2025: Where Should Your Business Actually Be?
The answer isn't "both." It's where your audience is paying attention. A framework for making the right call without wasting content.
Coming soon · 4 min read
Content
How To Build A Content Calendar You'll Actually Stick To
Most content calendars are built for the best-case scenario. Here's how to build one for real business life.
Coming soon · 6 min read
Analytics
The Social Media Metrics That Actually Matter (And The Ones To Ignore)
Follower count is vanity. Saves and shares are the real signal. A practical guide to reading your analytics with intent.
Coming soon · 5 min read
Strategy
Why Your Content Isn't Converting — And How To Fix It
Most small businesses create content that gets attention but no action. Here's the strategic shift that changes that.
Coming soon · 7 min read
Brand
Brand Merchandise As A Growth Strategy: The Underrated Lever
The brands using physical touchpoints to drive digital engagement are playing a different game. Here's how it works — and how to do it cheaply.
Coming soon · 4 min read

Articles launching soon. Follow StratG on Instagram for early access.

05 / GET IN TOUCH

Let's build something
that actually works.

Ready to
own your space
online?

Whether you have a full brief, a rough idea, or just know something isn't working — reach out. Every great project starts with a conversation.

galinasong365@gmail.com
Canberra, ACT — Remote-friendly
Reply within 24 hours

"No account managers. No handoffs. You work directly with the Studio Director — always."

✓ Message received — we'll be in touch within 24 hours.